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in.Parallel logo for in Parallel strategic brand and marketing consultancy. We work in parallel with direct-to-consumer brands helping them grow at home and abroad.

Helping brands grow

in Parallel logo for in Parallel strategic brand and marketing consultancy

in.Parallel is a strategic brand and marketing consultancy

specialising in helping brands grow at home and abroad

Complete commitment to be of service

Service to our clients, bringing thoughtfulness, thoroughness and responsibility into our work;

 

Service to in.Parallel, the company, where we bring loyalty, hard work and passion to our everyday.

Growing Arete, which means the pursuit of excellence in a virtuous way

We work with select brands that stand for core ideals of which we believe or brands that are willing to be pushed in the direction of which we believe (e.g. sustainability, transparency of the supply chain, fair labour laws, improvements in people, diversity & culture).

Discover the answer & fulfil your brilliance

This is a company of coaching culture, in which we support each other to become masterful.

 

We don’t tell each other the answers or dictate how something must be done; we ask what our approach will be and offer guidance and any support needed to reach a successful outcome

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Our ethos and Company culture is based on:

Think of in.Parallel as an extension of your team.

We work collaboratively with you to build out a complete brand marketing strategy, thinking about every which way customers interact with your brand - both physically and digitally.

Dents Women's Leather Gloves. We worked in parallel with Dents on their marketing strategy

About us

We’re brand people. High, low, fashion, jewellery, beauty, lifestyle, wellness, you name it. We’re brand consumers, developers and marketers. We’re motivated by brands with strong identities, values and relationships with their customers.

We help brands expand into new markets, tell their stories, sell their products (!) and grow their business using a holistic approach that considers both the digital and physical experience.

 

We’re based in London but have a global mindset with over a decade of experience in the US, UK and Europe.

  • I. Creating Value
    We deep dive into our clients’ brands and products to discover untapped opportunities and gaps in their market to create long-term value.
  • II. Accessibility
    We have a complete commitment to be of service and available to our clients, bringing thoughtfulness, thoroughness and responsibility into our work.
  • I. Creating Value
    We deep dive into our clients’ brands and products to discover untapped opportunities and gaps in their market to create long-term value.
  • II. Accessibility
    We have a complete commitment to be of service and available to our clients, bringing thoughtfulness, thoroughness and responsibility into our work.
New & Lingwood Menswear. We worked in parallel with New & Lingwood on their content strategy and brand partnerships

Brand Audit & Strategy 

Market Entry & Pop-up Retail

Content Strategy & Creation

Marketing Strategy

Marketing Execution & Ongoing Support

Explore how we worked in.Parallel with our clients

Our Ethos

Our Research

Learn about the world's leading businesses and latest marketing and growth trends through in.Parallel’s research and insights.

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